Characteristics of Services:
Highlight the unique features of services, such as intangibility, variability, inseparability, and perishability, and their implications for marketing strategies.

Service Marketing Mix (7Ps):
Explore the extended marketing mix for services, which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. Discuss how these elements are customized for effective service delivery.

Customer Experience and Relationship:
Emphasize the importance of customer satisfaction, relationship management, and delivering a seamless experience to build loyalty and long-term engagement.

Role of Technology in Services:
Analyze how digital tools like AI, CRM systems, and self-service kiosks enhance service delivery and customer interaction.

Service Quality and Measurement:
Discuss models like SERVQUAL to measure service quality, focusing on reliability, assurance, tangibles, empathy, and responsiveness. Provide examples of how organizations monitor and improve service quality.