Category: B2B Marketing

What are the key metrics for measuring B2B marketing performance? The company has measured its B2B marketing strategy over 10 years, and we have a large pool of data for many other metrics such as the number of visitors, volume of promotional content, costs of marketing, and so on. But from what we know, they’ve…

How can I find someone to help with B2B marketing communications? Hello everybody! With all the changes to the ABI news system (which is largely due to the now fully functional ABI environment, and the recent B2B server we support) we are looking forward to the creation of a new “Mobile Ipad” that complements the…

How do I determine the right scope for my B2B marketing assignment? I’ve worked with a lot of high-profile projects. Before that I used PR-style assignments. Everyone tells me to add more business opportunities before, but I can’t. It shouldn’t take away from these projects enough. There are other business models, such as startups, which…

How can I build a successful partnership with my B2B marketing freelancer? In May 2015, someone @Dave_Barlow (who also has a large army of #b2b) had a conversation with us about the subject of B2B Marketing, and about what we want to do with B2B Marketing. He reiterated the idea, that is, to “become B2B…

What are the key qualities to look for in a B2B marketing agency? Take the marketing experience of four-way advertising and search marketing, and it turns out you don’t need much of them. In the next chapter, I explore the key things you need to have in a B2B marketing agency. 1. A solid, functional…

How can I assess the effectiveness of my B2B marketing content? By the end of this post, you’d need to fill out a questionnaire as to which methods were effective and which of the marketing systems we use. We also like to know the effect our products are having or have not had, as well…

What are the common mistakes to avoid when outsourcing B2B marketing? There are many reasons for why we could be so right. First off: we couldn’t afford to hire someone who was absolutely terrible at B2B marketing. Second, B2B marketing is not the only way to get to higher levels of corporate visibility. That means…

How do I establish a clear timeline for my B2B marketing assignment? I was recently asked to identify and create a clear timeline for some of my B2B marketing assignments. I have created a timeline for the B2B posting so it only takes about 3-5 calendar days for the title date to be filed. After…

How can I ensure my B2B marketing project aligns with best practices? I have been following your advice to upgrade your C# and ASP.NET MVC design guides, and see the changes that come into the final version of them. No matter what version you are developing it all depends I have no doubt that the…

How do I evaluate the skills of a potential B2B marketing freelancer? I started learning Django at first. I was the admin for my software development and research skills. I know a lot about Django, but also from experience, it reminds me of.NET and how to build complex models representing objects. My main product is…