How do I handle conflicts of interest when hiring a B2B marketer? Weighing the customer information is not easy, and […]

What are the signs of a successful B2B marketing partnership? 1. What does B2B be about? 2. How does it

How can I build an effective brief for my B2B marketing consultant? My scenario is as follows: A very small

What role does customer feedback play in B2B marketing projects? What role does buying process influence purchase success? Can customers

How do I know if my B2B marketing assignment is on track? For instance, if I begin the assignment with

What are the most common types of mistakes in B2B marketing assignments? No, I didn’t try this out myself because

How can I improve my chances of hiring the right B2B marketing help? There are a couple answers to this

What should I look for in a B2B marketing agency’s portfolio? You could write a B2B ad campaign, tell them

How can I ensure my B2B marketing assignments meet academic standards? I need to secure my B2B marketing assignment with

What are the challenges of hiring a B2B marketing expert remotely? In 2007 I met with a candidate an amazing