How can brands adapt to environmental sustainability? Here’s why: That’s why sustainability has always been our main challenge. A globally-consumable […]

What are the implications of brand loyalty on profitability? This is a very short article for one week. Would it

How can brands measure their market share? The research released by the Global Institute gives you the odds: 51% to

What is the importance of crisis management in branding? There are many aspects of a brand that impacts the branding

What strategies foster consumer engagement with brands? The focus on consumer engagement in online marketing today and today has become

How do brands leverage events for marketing opportunities? Leading brands say their brand is built on events, not campaigns. Why?

What is the relationship between branding and sales performance? This research sought to engage customers, retailers and members of other

How can brands utilize analytics for customer insights? “The fact is, the analytics work well — in simple terms, they

What role does market positioning play in brand success? With the increasing use of marketing tactics at the turn of

How do brands create impactful advertising campaigns? Structure and design are more dynamic than ever before and there is plenty