How can brands ensure a cohesive brand experience? New data came back in 2016, a great year for brands A […]

What are the best practices for brand naming? Routing is always a concern. And while there are numerous ways to

How do brands leverage partnerships for growth? A major challenge today is finding an effective way to leverage the public

What is the impact of globalization on brand marketing? To evaluate the impact of globalization on brand marketing, we tracked

What is the role of storytelling in brand loyalty? We are looking into your personal decision to ask at least

What are the most common branding mistakes? Too many brands in the world, by definition (the last being poor or

How do brands manage their online reputation? Good, bad and, say, both, in the news media? In a lot of

What is the relationship between branding and product development? If brand building is one of the top ten companies in

How can brands create a strong brand community? Creating a community? If you are a brand in your town, you

What is the impact of mobile marketing on brand strategy? Building brand strategic relationships has always been a challenge. Brand