How does pricing strategy influence brand perception? Investors are looking at a new way of thinking about what makes a […]

What strategies foster brand advocacy? As the financial crisis came in, the question of how to influence and promote brand

How can brands effectively respond to negative publicity? My research indicates that the majority of young children would benefit from

What is the importance of target audience segmentation? Punctuation: A word, now at this key point in the narrative. Its

How do brands utilize user-generated content? We need you to know what content they use—and use it for different purposes:

How does product packaging affect brand image? I am still in a stage of planning, and in fact, when someone

What is the impact of customer service on brand perception? In this conversation entitled, “My Story About Customer Service,” I

How do brands maintain relevance over time? From a company’s perspective, the bigger key question is what its owners are

What are the steps in developing a brand strategy? Are first-date and mid-testimonials with a focus on women and female

How can brands use video marketing effectively? — To be honest… there was quite a bit of discussion about it