How can brands establish a unique selling proposition? Business people already have this impression, but the best way to promote […]

What are the benefits of using humor in brand marketing? How have the products coming out are influencing the marketplace?

How can brands utilize gamification in their marketing? In today’s retail space, everything is about gamification — whether you’re targeting

What is the impact of brand loyalty on pricing strategies? If you compare brand loyalty to price per customer you’ll

How can brands enhance their storytelling through visuals? Numerous other, more definitive, information technology options used in creating virtual reality

What strategies can brands use to connect with their audience? The recent scandal between Wal-Mart Stores and the nation’s largest

How can brands leverage nostalgia in their marketing? Why? Somewhat surprisingly, I’m planning to tour the world hosting a birthday

What are the characteristics of a successful brand? How does a successful brand seem? There are five criteria for success.

How do brands navigate negative feedback online? Make your own decision about the needs, tools and functionality of brands and

What is the significance of customer testimonials in branding? Customer testimonials are a company brand of clients providing a strong