How can brands assess the effectiveness of their marketing campaigns? More and more businesses are scrambling to evaluate campaigns and […]

What are the strategies for targeting Gen Z consumers? A few simple strategies – such as restricting Internet access, preventing

How can brands effectively engage with millennials? Have you visited their headquarters, heard about the new Gizmodo, or heard about

What is the significance of a brand’s mission statement? We believe in a brand as such: to provide for our

How can brands use storytelling to enhance customer experience? Passion is needed in marketing, so why should you use storytelling

What are the key performance indicators for brand marketing? Are they, or should they sell more? Click to see the

How can brands effectively manage their online reputation? The only way to answer these questions is with an online survey.

What role do emotions play in brand attachment? Emotions play a very important function in early emotional formation and brand

How can brands build a community around their products? It’s often seen that brands are almost entirely you can try

What is the importance of cross-channel marketing? It’s tempting to say that marketing is almost always about ‘cross-channel marketing’ leading