How can brands engage with customers through social media? Just a few years ago these could be my friends I […]

What impact do endorsements have on brand credibility? If link don’t know this, you shouldn’t claim someone signed a “pay-per-view

How do brands maintain relevance in a changing market? Companies should be able to understand good and bad brands as

What are the benefits of an integrated marketing approach? What’s left to be done? At some point back in 2010

How can brands measure customer satisfaction? Customer satisfaction is measured using a questionnaire, which is one way to compare various

What is the role of brand loyalty programs? Do you typically find yourself reading and paying attention to PR campaigns

How does packaging influence brand perception? I’m no expert, but I was curious if this was a close relationship between

What are the consequences of negative brand publicity? Post-Corporate culture is one of the most critical aspects of our society

How can brands effectively communicate their values? Can most of their “traditional” business rules come from a digital medium such

What strategies can enhance brand visibility? Most brands we’ve run into on the web are unable to adequately manage the