What is the impact of promotions on consumer behavior? Consumer statistics show a steep rise in advertising spending during 2008. […]

How does consumer motivation influence purchasing decisions? Consumer-motivation is the degree to which one person commits to buying or using

What role do emotions play in impulse buying? Today we are going to talk about “role shifting” in how people

How do online reviews affect consumer purchasing decisions? It will be weeks before both of these market changes come to

What is the impact of packaging on consumer behavior? The answer depends on what you call the consumer’s preferences based

How do social influences shape consumer attitudes? This is the third in a three part series. The first series examines

What is the significance of post-purchase behavior in consumer behavior? [more…] Consumer behavior is a powerful tool to shape perceptions

How do consumers perceive value in products? What is the most important question about consumers in a category? If you

What is the role of word-of-mouth in consumer decision-making? In research and feedback systems (CFS), consumers are paying attention to

How do environmental concerns impact consumer behavior? Is there really an effective response so that when is something so important