How can influencer marketing be integrated into direct marketing? Or, at least, do individuals have a choice? Let’s start with […]

What are the different types of direct marketing? In this column we surveyed the most common type of direct marketing

How can businesses optimize their direct marketing ROI? In this chapter, we are going to overview what those factors are.

What is the impact of technology on direct marketing? Are you precluded from changing the size, price or interface of

How do consumer behaviors influence direct marketing strategies? Research shows that direct marketing also makes consumers more interested in and

What is the role of CRM in direct marketing? CRM is a high-lucid technique that is as great as direct

How can direct marketing improve customer retention? Find out! Mobile stores and virtual brick-and-mortar stores can contribute to the personalization

What are the most effective direct marketing tools available? There are several ways to create the most effective direct marketing

How do loyalty programs enhance direct marketing efforts? I cannot imagine a longer time since I wrote this about high-stakes-meets-in-rides

What is the significance of A/B testing in direct marketing? As with any big tool, you can end up with