What is the importance of product lifecycle management in industrial marketing? What is a lifecycle management (LMR) product? A LMR […]

How can businesses manage brand reputation in industrial marketing? By Sarah and Ben Eberle It is now another year for

What strategies can improve customer acquisition in industrial markets? Industrial technology and industrial space are intertwined. As a result, companies

How do organizational buying behaviors affect industrial marketing? October 2012 A major survey on the profitability of industrial marketing boards

What are the benefits of attending industrial networking events? In the sense that for every conference the venue is pretty

How can businesses use influencer marketing in industrial sectors? By Michael Stoller, April 06, 2018 One of the most fundamental

What role does customization play in industrial products? A few months back I took some time to finish my recent

How can social proof influence industrial buying decisions? A proof-based campaign You never know, before the marketing industry runs one

What are the best practices for developing an industrial marketing plan? I think it’s important to define what good practice

How can companies conduct effective competitive analysis in industrial marketing? I am working alongside a research group that looks at