How can businesses create loyalty programs for international customers? Is the “country” label a marketing mechanism to generate and retain […]

What are the advantages of direct exporting in international marketing? Can companies trade with their customers? What are the disadvantages

How can companies adapt their customer relationship management for international markets? As organisations are changing what they do online, the

What are the implications of cultural appropriation in international marketing? By any subjective definition, the act of establishing a monopoly

How can businesses build a sustainable international marketing strategy? It’s always a great time for entrepreneurs to venture to the

What role do consumer trends play in shaping international marketing strategies? What is marketing in your area of expertise? Read

How can companies leverage technology for international customer engagement? – RobB This is an open letter to CEO Jonathan Blum,

What is the importance of cross-cultural training for international marketing teams? With over 66 papers listed in ACS online database

How can businesses assess the effectiveness of their international marketing channels? On this topic in 2004, BusinessWeek interviewed BusinessNews Europe.com,

What are the common pitfalls to avoid in international marketing? An overview of some of the biggest myths about promoting