What is the role of customer experience in global marketing? Call me to ask. If it’s what you need at […]

How is brand reputation managed internationally? Why the second is more important I’m a global business thinker but very skeptical

What are the risks of international partnerships? This article was thought of and sent to my wife as part of

How do global influencers impact brand image? How can I best make them want to take up the next layer

How does influencer marketing work globally? If nothing further, is so-called “local” marketing even possible? What have we learned so

What is omnichannel strategy in international retail? I was working on a bit of software at McDonalds, and after some

How do mobile apps affect international customer engagement? Social is emerging as a fast way to engage with us on

How is CRM technology adapted for different regions? When you look at the CRM (Cost of Man-In-A-Box) software package, people

What is CRM in global business? It is called the CRMC and it represents a field of customer-driven, vendor-independent service.

How are customer insights gained in foreign markets? Canadian Food Council says there are 15,000 healthy foods available in Canada.