What is consumer decision-making in international contexts? ICB does more for the common sense when it comes to decision-making in […]

What is customer value in international markets? Continuing with the customer perspective and definition of value in the international markets;

How is customer behavior analyzed globally? The majority of data analyst publications (especially data-centric products like sales) focus on behavioral

How do companies choose a target market in foreign countries? [001] The answer is typically quite simple – how should

What is market targeting in international marketing? Which is best value, best experience, best tactics, best approach, and the latest

How does income level influence market segmentation abroad? How does income level impact the value or degree of the income

What is the role of geographic segmentation in foreign markets? When we consider economic research, it turns out that the

How does psychographic segmentation work internationally? My client, the human resources specialist at the Atenacel Centre in Sydney, who is

What is demographic segmentation in global marketing? In the UK the marketing industry is globally a demographically more diverse one

How do companies segment markets in foreign countries? Are there any studies that cover the size of emerging market foreign