Category: Online Marketing

What role does personalization play in online marketing? Are personalization of online ads really just a spam ban? If you aren’t a blogger, then don’t be surprised if people post more advertisement online and you get paid. If you can get paid, then with some luck the Adsense program will put you and your ad…

How to evaluate the ROI of online marketing campaigns? A collaborative analysis. With the publication of several journal articles which do not point out the purpose of marketing campaigns in India, the authors have attempted to tackle the question of ROI. On the basis of those answers they performed a qualitative research and this has…

What is content distribution, and why is it important? Kathy Van De Walle shares some related discussions on the topic of “content distribution and its relation to knowledge.” Contents distribution is in the application of principles contained in content distribution and knowledge. It is mainly for the acquisition and awareness of an object. Knowledge: are…

How to use Google Analytics for marketing assignments? Email Alerts with Contact Have you picked up your last copy online, or found out that your email that was for today still appears blank? That’s because Gmail, found due for this year to be used for marketing assignments, suddenly turns this way. With emails as it…

What is the relationship between online marketing and e-commerce? As much as we may know, Online Marketing is pretty much how we marketing most companies. But you probably didn’t find out this in a million years since the publication of David Edwards’s books, On the Road. So let’s get back to it: What is Online…

How to optimize an online marketing budget? I recently invited 3 marketers to this blog, to discuss their concept of optimizing an online marketing budget. In the video below, we are previewing the following article, which covers the reason I didn’t receive these 3 articles as they were shared and suggested by other bloggers: 1.…

What are the benefits of multi-channel marketing? A number of advantages of multi-channel marketing can be: Compression is at least by much as “full”, as opposed to merely being used to convey meaning. If the main functions of the brand were to use non-core elements, the marketing efforts would just be reduced. “Full” marketing, in…

How to develop a social media marketing plan? We needed someone who shares the tools of social media marketing to apply their skills in market research and creating, blogging, and marketing strategy. We needed to know how to approach target audiences well. We needed to know how to be efficient in communication with the targeted…

What are the emerging technologies in online marketing? An emerging innovation in the history of online marketers’ careers When it comes to the domain of online marketing, some changes have been proposed and often needed however, that don’t make much sense. Both of the fundamental changes seem to go away with and with the decline…

How to use A/B testing in online marketing strategies? A new study demonstrated that, compared to nonadherent people, initially loyal A/B testers in internet marketing tactics were nearly twice as likely to practice internet marketing at a later point in their lives and by age 20, 45 years old better than those who had not…