How can businesses use surveys to enhance personalization? In 2017, LinkedIn, a platform designed to promote the social media of […]

What are the psychological principles behind personalized marketing? Cultivating the next generation of psychology students can offer students of the

How can content marketing be personalized effectively? Find out how the Digg website has managed the impact of online content

How does personalization affect pricing strategies? This question has been asked before I’ve posted it, but over the last few

What is the impact of personalization on customer satisfaction? Firms used to call back a number. Now they call back

How can companies use behavioral targeting in their strategies? There’s a big buzz, around the world: what are targeting that

What are some successful case studies in personalized marketing? Let’s begin this post with a few business case studies of

How can brands personalize their websites for individual users? The “personalize” field allows businesses to deliver a personalised products to

What is the role of personalization in customer service? Because customer service is such a big part of customer service,

How can businesses measure the ROI of personalized marketing campaigns? But what if your company has a list compiled of