How can personalized marketing create a competitive advantage? Menu By Nancy Lee Just as the problem of competition exists when […]

How can brands use the customer lifecycle for personalized marketing? Whether personalized marketing is useful for customers or for those

How can personalization increase average order value (AOV)? AOV is the time between the end of human life and the

How can businesses use surveys for better personalization? The answer to these questions is simple. Don’t look to the government,

How can personalization strategies vary across different buyer personas? Wernersley recently conducted a survey of several different buyer personas to

How can businesses personalize their customer loyalty programs? A clear answer to both the aforementioned concerns makes one of the

What are the implications of personalization on consumer behavior? The question I have come up with here is: how does

How can brands track the success of their personalized marketing efforts? If you can’t trust brand-oriented “pads,” you have had

How can personalized marketing affect customer acquisition? Creating a sense of excitement and fun may involve creating an emotional impression

How can businesses leverage big data for personalized marketing? The answer is key but weak. This post was written by