How can storytelling be used in service marketing? Over the past few years, a lot of the research and design […]

What are the challenges of service marketing in a digital age? This is a list of the challenges that digital

How can service marketing be integrated with overall business strategy? I have been reading in your article that if your

What is the impact of technology on service delivery? Some areas can influence outcomes by reason of their technological performance.

How do service marketers handle customer complaints? With the growing demand for better, trusted and personalized customer service tools, it

What are the key metrics for evaluating service marketing success? Like today’s DNCD Survey, it’s essential that you look at

How can service providers enhance customer engagement? A prior instance, when I first contacted Service Providers on a service exchange

What is the role of relationship marketing in services? And what is the role of relationship marketing? It’s easy to

How does the service mix affect marketing strategy? We read The Cost of Blackout this week, but it also focuses

What are the implications of service intangibility? This article was originally written by Scott Harman. I have also taken part