How does video marketing support strategic goals? The content development industry is increasingly interested in getting work done, and they […]

What is the role of public relations in strategy? How to get it right: Public opinion strongly influences action on

How to create an integrated marketing strategy? At the heart of marketing is an obsession with goals. A lot of

What is thought leadership marketing? The internet is everywhere. I don’t actually say that about anybody – I don’t make

How to identify buyer personas in marketing strategy? What if you can spot the fact that once you have created

What is demand forecasting in strategic marketing? In recent years our department has become more efficient at forecasting our actual

How to write a strategic marketing report? Here it is. In your next task, be sure to read the brief

What is the importance of market trends in strategic marketing? What are the critical principles that lead to such strong

How to manage a product portfolio? You can now change the way you use more products and changes to your

How does e-commerce affect strategic marketing? Researching the ecosystem of digital marketing has proven to be a valuable investment in