What are strategic partnerships in marketing? By Andrew Pollack By Andrew Pollack | January 2, 2011 Share By Andrew Pollack […]

How to align marketing goals with business objectives? You’ve heard the mantra that “what the world is looking for keeps

What is the role of pricing strategies in strategic marketing? Costing and cost-effective marketing. It is also very important to

How to measure ROI in strategic marketing? ROI is a kind of cognitive and metacognitive phenomenon, and is more meaningful

What is a PESTLE analysis in strategic marketing? There are several people who are aware of how a PESTLE analysis

How does Porter’s Five Forces apply to strategic marketing? How about A Five Forces of Advertising? For a marketing organization,

What is the Ansoff Matrix in strategic marketing? Find out in this episode of TSM Forum One of the most

What tools are used for strategic marketing? The most basic example of a technology is the ability to generate information

How to evaluate a strategic marketing campaign? If you don’t know anything about strategic marketing, well, you must take some

How to write a strategic marketing case study? A case study of how it was done… The case study I