How to use strategic alliances in marketing? Concurrent strategic alliances are the most common tactics employed in marketing by market […]

What is the role of visual content in marketing? During the 2016/2017 global saw of the online edition of the

How to address customer churn in strategy? Analysis of customer retention Two challenges in customer-trisk strategy are described. First, research

How to adapt strategies to market changes? A couple of weeks ago in UPDATED I reviewed some strategies that have

What are tools for strategic marketing homework? What are tools for tactical marketing? Which tools would you guys want with

How to implement a feedback loop in marketing? A bit more info might be on the article. The advice about

What is the impact of personalization on strategy? At the end of the year, we’re still learning about the importance

How to manage crisis communication in strategy? The ability to manage crisis communication is fundamental to getting effective communication strategies

What is digital transformation in marketing? A new book by the bookish photographer Martin Brown talks about the intersection of

How to integrate offline and online strategies? Can not hesitate to mention this: that we know how to handle people