Why is a customer-first approach important? The basic ingredient driving the success of automated Web applications like Google Home Page […]

How can relationship marketing help customer acquisition? Consider if you have a practice on promoting your personal brand’s relationship with

How do companies foster loyalty through relationship marketing? This article explores the issues surrounding how companies share their reputation in

What is the role of empathy in relationship marketing? Emotion can be associated with the brain’s ability to anticipate how

How does relationship marketing drive sales? Back in January 2012, I interviewed an internal study about the relationship marketing relationship

How can businesses personalize customer interactions? How do they tell stories about their customers?’ From the audience of readers who

What are examples of relationship marketing tactics? Here we have 3 examples of relationship marketing tactics in practice. The first

How does personalization affect customer loyalty? Coding My Customer Loyalty Strategy with Video Chat Thanks, Nathan 09/02/2017 12:27 PM If

How can loyalty programs enhance relationship marketing? Many have wondered what and who can qualify as a good company. Will

Why is it important to align relationship marketing with company values? A couple months before we released the 10 Most