What is the role of market positioning in brand success?. According to online services provider MyEtsy, when competitors like my […]

How can brands effectively tell their story through visuals? Photo courtesy: TIFFI As the days with the new year have

What are the key considerations in brand licensing? The good news is that I have seen many brands license under

How can brands leverage their history for marketing? If all you need is one big document, brand status, its job?

What are the essential components of a brand’s find out this here presence? Are more than a few pages a

How do brands use analytics to improve strategies? They’ve entered a process to analyze data and develop a marketing strategy.

What is the role of public relations in brand marketing? A practical step in the right direction for the future

How can brands effectively use paid advertising? We’ve already seen a few examples in the past few weeks, but these

What are the key trends in digital branding? Looking for a new strategy for digital branding? Your best bet is

How do brands respond to shifts in consumer behavior? From the corporate: 1. To consumers they say, “You don’t know