How can brands create compelling calls to action? Many companies are using call-and-answer systems to send developers meetings and in […]

What are the best channels for brand promotion? In this post we will go over the following: Brand building theory:

How can brands build a strong corporate identity? Where are they placed in China and where are they being offered?

What is the role of authenticity in brand marketing? When it comes to the marketing aspects of branding they are

How can brands effectively manage customer expectations? Does brand strategy help you optimize your business from the start, even with

What are the potential risks of rebranding? Richard Gertz/Wikimedia Commons A rebrand might be what most people would consider “subverting

How can brands foster innovation in their marketing strategies? As the volume of consumer attention rises and so much of

What role does brand experience play in consumer loyalty? As an extension of Google’s “Innovations in Brand Humanization,” Google has

How can brands utilize analytics for targeted marketing? Here’s a few examples With all the consumer interest focused online, that

What are the key elements of a brand’s value proposition? (1) To generate business value, one is required to make