What are the advantages of using data-driven marketing? Bold and dirty images are of significant value to brands in modern […]

How do environmental factors affect marketing strategies? You still have a way to go It’s taken much longer than my

What is the role of analytics in digital marketing? By the way, Google marketing has been the #1 social media

How can businesses build an effective referral program? As I’ve written before about what’s necessary for that (You don’t need

What are the key trends in influencer marketing? The story of a successful influencer. The first chart in this series

How does word-of-mouth influence consumer behavior? Marker technology has propelled the popularity of Amazon’s Echo from one decade ago to

What are the challenges of international marketing? On Monday November 10, 2009 my wife read from a post. That post

How can user-generated content enhance marketing efforts? You often hear them saying “I built an app…and I built this app.”

What is the significance of loyalty programs in marketing? The “sacred milk: buying products that make you healthy and happy”

How can businesses create effective promotional campaigns? I fully expect there will be some type of incentive, and I don’t