What is the role of customer feedback in interactive marketing? It has traditionally been viewed as the problem rather than […]

How do marketers track success in interactive marketing? If you’re like most online marketers who want to target new businesses,

What are interactive emails? A Quick Look at what we have in the form of HTML and text. I’m quite

How does predictive analytics support interactive marketing? Can you estimate how well you will “manage the demand for your product,”

What is the importance of segmentation in interactive marketing? This article (here) is part of a series that covers segmentation

How do brands leverage SMS marketing interactively? Will companies leverage their audience to build a sustainable understanding of their customers

What is the role of a CRM system in interactive marketing? A recent study by The McGraw-Hill Opinion Research and

How does artificial intelligence support interactive marketing? A few years ago, I was browsing around two web-sites whose content was

What are the challenges in interactive marketing? The problem with using interactive marketing as an alternative to classroom teaching is

How does user-generated content impact interactive marketing? What type of content do organizations expect to promote most of their audiences?