What is the importance of KPIs in international marketing? Many of the leaders in marketing spend their weeks in a […]

How do analytics shape international marketing decisions? There were several lessons learned in 2016 for marketers in predicting international marketing

How does big data impact global marketing? I’ve been studying everything related to big data for a while, and I’ve

What is relationship marketing in international business? Relationships marketing is marketing for relationships (see p. 141, Chapter 4). Depending upon

How is customer satisfaction managed across countries? To reflect the complexity and uncertainty associated with the interaction between customer and

What are the global strategies for customer loyalty? This question should have been tagged with: “global strategy for customer loyalty”

How do companies handle cultural sensitivity? The results of the Boston Marathon IBP survey showed that 50% didn’t need to

What is product customization for international markets? Product customization, which is typically conceptualized in the EU regulatory context, generally requires

How does a global strategy differ for B2B vs. B2C? ========================================= In [@pone.0230005-deSouza5][@pone.0230005-deSouza6], we show that a global strategy, called

How do startups approach global marketing? On the personal side, I’ve been involved in two startups with big box software,