Why is it important to align relationship marketing with company values? If you are a head of marketing, you probably […]

How does relationship marketing affect customer decision-making? Over the past 12 years, communications marketers have developed a very effective way

What is proactive customer service in relationship marketing? A well managed and well formed company The sales and marketing function

How does relationship marketing contribute to brand differentiation? In response to the article, I have an interesting theory, which I

How can companies use storytelling in relationship marketing? Storytelling is one of the ways businesses create brand-for-brand partnerships. Stories do

How does relationship marketing increase customer advocacy? – @ch2ws A community of 22 professional social workers from Sydney, Australia conducted

Why is consistency key in relationship marketing? As you will know, we’ve gone over many aspects that are required to

How can relationship marketing improve business reputation? Business reputation is closely tied to your level of career, and it doesn’t

How does transparency in communication aid relationship marketing? According to the article on our website, ‘it would be perfectly acceptable

How do incentives work in relationship marketing? Are they somehow affected by incentives? It’s not a major question. If a