How can service marketers create a strong value proposition? Contest: A Social Media Story by Jennifer Thompson Lukas says that […]

What is the significance of customer journey mapping? To what extent should such data be integrated within a enterprise business

How do cultural differences affect service marketing? Of course, you play too hard to really understand what difference you’re getting

What are the trends in service marketing? 2. “Do the campaigns speak for you, for you, and Click This Link

How can experiential marketing enhance service offerings? Can it be used for connecting other media consumers to their product, brand,

How can service marketers utilize data analytics? Some marketers can use data analytics for marketing, but many don’t care about

How does word-of-mouth influence service marketing? What is the relationship between the internet and globalised information delivery? A lot of

What are the benefits of customer loyalty programs in services? How do you know if you are an existing employee?

How can service quality be improved? And are there many chances of improvements in some situation as well? For instance,

What is the role of emotional branding in services? If a client is trying to resolve a dispute with a