What role does emotional intelligence play in relationship marketing? This post and its companion post explain the importance of emotional […]

How does trust impact relationship marketing? No, or no, instead of the link you see in the linked page above,

What is personalized marketing in relationship marketing? This list lists the types of communications, affiliate promotions, or service changes that

How can feedback loops enhance relationship marketing? How can feedback loops that promote information exchange improve the effectiveness? The feedback

What is the connection between relationship marketing and brand loyalty? A couple of months ago, a friend of mine noticed

How does relationship marketing relate to consumer psychology? By Jennifer Duxbury, PhD Good morning all! I thought I would break

Why is authenticity important in relationship marketing? I take a look at the word authenticity, or the verb I get

How can companies create value through relationship marketing? Are relationships a good starting point for business? Whether it is through

How does relationship marketing reduce marketing costs? In my experience, people have the same idea, but it requires investment into

What is proactive communication in relationship marketing? If you’re like most of us, nothing is more effective than communicating with