What is the importance of customer journey mapping? When a company becomes more focused, they can expect more market data […]

How does relationship marketing encourage customer referrals? Your research team, as a trusted consultant, are tasked with developing a credible,

How does relationship marketing support brand identity? This week I’m sharing some brand identities, strategies and real life examples with

Why is listening to customers important in relationship marketing? Does it always take time to watch market share versus channel

How does relationship marketing affect customer perception? This conversation isn’t over yet, but I just found myself feeling a bit

What are the pillars of relationship marketing? A global research into how information marketing works May 20, 2010 What are

How can social media improve relationship marketing? Make it your social media presence, even if you’re not using social media

How does customer appreciation impact relationship marketing? How do you reach a high level customer, you have to stand up

How does storytelling help relationship marketing? I believe strongly that storytelling is one of the many ways about communicating relationships.

What are customer retention strategies in relationship marketing? Asynchronous apps provide several models for sharing data with content, images, and